south east asia
As it rapidly expands, is Lalamove’s brand versatile enough to conquer the world?
BRAND HEALTH CHECK: The IPO-bound company’s bright orange branding is unique in a low-involvement category, but as it considers further expansion beyond its mainstays of Mainland China and Hong Kong, can it continue to stand out?
Five takeaways from Zalora's Trender report on SE Asia's ecommerce market
TOP OF THE CHARTS: Even as talk of a vaccine grows louder, consumers in the region may continue to stick with ecommerce post-pandemic too.
'This is a pivotal moment in ecommerce history': Lazada Group CMO
Mary Zhou is employing brand connections, shoppertainment, virtual malls and the ecommerce giant's Super Brand Day concept to drive growth in Southeast Asia's cutthroat online-retail sector.
"You can't win Southeast Asia without winning Indonesia" says Go-Jek founder
The founders of two of Indonesia's most successful companies talk growth strategies and international competition in their country's highly attractive market environment.
Programmatic in Southeast Asia: Xaxis
Xaxis Asia-Pacific has released its Programmatic in South East Asia: 2015 in Review report, which shows a 45 percent overall growth for programmatic in the region.
Asian consumers still find marketing content irrelevant: Experian
SINGAPORE - Personalised mail reaches 74 percent of Asian consumers, but 70 percent find the content irrelevant, according to a study by Experian Marketing Services Asia Pacific.
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