sound
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Can TikTok survive the Universal Music fallout?
As Universal Music pulls 30% of the world's music from TikTok over royalty and copyright concerns, Campaign explores how instrumental the use of music is to the success of the platform and for those who advertise on it.
Bang & Olufsen invites music lovers to 'see themselves in sound'
The campaign was created by Hello Monday/Dept.
Are chief music officers the next CMOs?
With more chief music officers joining the C-suite, does it signal a broader trend that brands are finally going to give sound the investment and strategic importance that it deserves?
In a quieter world, brands must think carefully about the noise they make
Don’t just restart marketing by making noise for the sake of it. Use this moment in time to think about why we inherently need it.
A Japanese creative in London's design scene
In the first of a periodical series looking at the lives of Japanese expats in the creative and communications sectors, Pentagram partner Yuri Suzuki discusses how he ended up in London, his sound-design work, fitting in and, of course, Brexit.
Is mobile video killing the importance of sound?
Like 'video killed the radio star', is mobile video killing the starring role for music in advertising?
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