skii
SK-II CEO on marketing activations, storytelling, AI and more
Sue Kyung Lee, global CEO of P&G-owned health and beauty brand SK-II tells Campaign why exhibitions like its recent Secret Key House pop-up make sense, and what she looks for in good marketing.
Why Gen Z is so important to SK-II and its 'Pitera & Me' campaign
Sue Kyung Lee, Global CEO of SK-II details how the brand's new campaign was inspired, ideated, and designed to connect with Gen Z consumers.
YoeGin Chang leaves SK-II for global role at La Mer
After 13 years of marketing in Asia, the member of Campaign Asia-Pacific's Power List will be relocating to New York.
SK-II channels Andy Warhol in Pitera Essence collaboration
'Broadcast Your Beauty' campaign for Asia by Forsman & Bodenfors taps into Warhol's blurring of mass media, art and commerce ahead of the world's largest shopping festival on 11.11
Why SK-II’s storytelling still resonates with Chinese consumers
In an industry that thrives on newness, SK-II takes a different approach with its “My PITERA Story” campaign — and it's winning in China
Yoegin Chang: How is SK-II challenging beauty stereotypes?
This is part of a video series for the Power List 2021, created in partnership with Twitter as part of their global #LeadersforGood initiative.
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