simon bell
Fitch makes multiple senior leadership changes
Across Asia-Pacific, Fitch has announced senior appointments, two of which hail from consulting backgrounds.
Landor appoints Dominic Twyford to oversee newly opened Malaysia office
KUALA LUMPUR - Brand consultancy company Landor Associates has named Dominic Twyford as client director in its newly opened office in Kuala Lumpur.
Child-free zones on airline flights require careful marketing
SINGAPORE - In the region's fiercely competitive airline industry, "kid-free" (or "family-friendly") zones on flights are a recent value-added offering carriers are using to one-up each other. But the concept has the potential to backfire if the messaging is not handled sensitively.
Tigerair must deliver on its promises: branding experts
SINGAPORE - The rebranding exercise launched by Singapore-based budget carrier Tiger Airways yesterday was a positive move but it is still too early to tell if the brand DNA will be changed into as what has been preached, industry experts said.
Burger King Singapore suspends Alex Ong incident re-enactment video
SINGAPORE - Burger King Singapore has suspended an online video entitled ‘Furious man about to hit elderly lady. Help him control his fire’, after launching it for less than two weeks.
Kiwi beer Moa ventures into SE Asia and China; experts warn of challenges
SINGAPORE - New Zealand-brewed beer brand Moa Group, which has its initial public offering today, has outlined ambitious plans to market and distribute its brands in Singapore, Cambodia, Vietnam and China.
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