roblox
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Roblox makes video ads available to all advertisers
By partnering with Integral Ad Science and Kantar, the game platform also now offers measurement solutions for advertisers on Roblox.
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Roblox to offer in-game programmatic video ad buys via PubMatic tie-up
Partnership will enable more brands to tap into over 71 million daily active users on Roblox, nearly half of which are Gen Z.
Warner Bros releases playable Roblox trailer for Godzilla x Kong
It's the first 2D trailer to transform into a playable game on the platform.
Roblox expands advertising offering for brands with launch of new website
To help advertisers create new revenue opportunities, the new ‘Roblox for Brands’ platform introduces new marketing tools for brands, along with updated brand suitability controls for the platform’s Ads Manager.
Hilton Hotels and Paris Hilton's media company launch Roblox rewards program
Paris Hilton’s 11:11 media will give rewards points for Roblox gameplay – a first for branded games on the platform.
Branded Roblox games got 1.8 billion visits in 2023, report finds
An industry report from Gamefam shows how brands performed in gaming’s most popular platforms.
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