propertyguru
Personalisation at the core of PropertyGuru's brand refresh
PropertyGuru has overhauled its brand image and user experience to reflect the greater role it plays in people's lives, the company's CMO tells Campaign Asia-Pacific.
CASE STUDY: How PropertyGuru boosted its media efficiency by 20%
Singapore-based real estate site PropertyGuru reaped the rewards of applying an experimental regression model for brand equity investments.
How PropertyGuru is bringing science to brand advertising
Working with PHD, the online real-estate giant is building an evidence-based method for optimising its investments in brand-building.
PropertyGuru uses virtual reality to sell homes
Real estate portal PropertyGuru's mobile VR showroom hopes to make it easier for buyers to shortlist homes.
Interview: Harris Diamond on how PR prepared him to lead McCann
THE ATIFA SILK INTERVIEW: How a background in PR and politics helps the global chief of McCann Worldgroup steer the network towards a multi-platform future.
Data and content key ingredients for PropertyGuru’s marketing mix
SINGAPORE - Bjorn Sprengers, CMO of PropertyGuru Group, believes tapping small data and driving content marketing will be the key to standing out in an increasingly competitive marketplace. He crunches the data for Campaign Asia-Pacific.
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