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VML merger: Lessons from DBS/POSB by Robin Nayak
Following Wunderman Thompson's announcement of its merger with VMLY&R to form newly-established VML, ex-TBWA CSO Robin Nayak, reflects on the changing world order for ad agencies, and why rebranding isn't always better for business.
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DBS & POSB showcase heartwarming film that highlights positive community impact for Singapore’s National Day
The short film was developed with Viddsee and is inspired by true events from POSB staff and customers, with an aim to illustrate the brand’s commitment and dedication to community service.
POSB Bank aims to reach kids early with animated tales
The Singapore bank attempts to teach financial literacy with a series of stories created by The Secret Little Agency.
An endlessly charming animation for POSB Singapore
TSLA once again strikes gold, this time with a children’s storybook come to life.
Meet the Pos, POSB's dramatic family
Singapore's oldest bank debuts a modern family, which will live on beyond Chinese New Year.
Singapore’s Top 100 Brands for 2018
The Lion City reflects a fair few of the regional trends from our Top 1000 Brands research this year, along with some of its own local quirks.
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