Little-known Yiwu in eastern China is a clear indicator of football-driven consumer demand, it produces an estimated 70% of World Cup merchandise globally.

Olivera takes the helm five months after the McCann and MullenLowe Singapore merger following Omnicom's takeover of IPG.

Salary rise follows Publicis’ finding that its chairman and CEO was lowest paid among rivals WPP and Omnicom.

As rivals cut routes, freeze spending and brace for higher fuel costs, Tony Fernandes doubles down on expansion with a new airline, a 150-aircraft Airbus order and a contrarian marketing strategy.

The industry body warns that extended settlement windows squeeze agency cash flow, delay salaries and erode talent base.

The Kingdom Digital creative plans to write a horror game script, dine with Eva Green and Lady Gaga, and someday earn the affection of a cat.

In an exclusive conversation with Campaign Asia, Cathay’s Edward Bell discusses the airline’s ambitious anniversary film, Hong Kong nostalgia and the enduring power of long-form, human storytelling.

The Philippines-based retail group has appointed Angela Totanes as chief marketing officer and Azaleah Amina Rillo as chief data officer, effective May 1.

It's become a performance goldmine, but live commerce is also a compliance minefield. As the channel scales and regulation catches up, who actually owns compliance risk?

With the World Cup six weeks out, Samsung and BBH Singapore deploy Thierry Henry and a television.

If you treat your agency like a vendor, you should not be surprised when they stop acting like a partner, says Darren Woolley.