pete mitchell
Content is the sweet spot for Mitchell
After leaving his high-profile role at global FMCG giant Mondelez last year, Pete Mitchell has resurfaced at Singapore content agency Kudos. Gary Scattergood finds out why.
Video: Pete Mitchell of Mondelez shares data, media and audience insights
Pete Mitchell, global media innovations director for Mondelez, talks about Asia's evolving media landscape and how programmatic buying fits into it, in this offstage interview at the recent Media360Summit in Hong Kong.
Panel change for Campaign’s programmatic-buying webinar on 25 June
HONG KONG - Marketing is more digital than ever and building brand awareness in that arena is now more vital than ever. Which is why Campaign Asia-Pacific picked the topic of branding and multi-screen strategies for our follow-up webinar on programmatic buying, the second in our series on the advertising technology presented in conjunction with Turn.
Neo@Ogilvy launches Singapore Hub
SINGAPORE – Neo@Ogilvy has launched its Singapore hub, aimed at sharpening the agency’s offerings and services to regional clients based out of Singapore.
Arun Kumar tipped to join Mediabrands
ASIA-PACIFIC - Arun Kumar (pictured), the digital director of Aegis Media, is tipped to join Mediabrands as head of digital for Asia-Pacific.
Neo@Ogilvy appoints Pete Mitchell as regional strategy director
ASIA-PACIFIC - Neo@Ogilvy Asia-Pacific has named Pete Mitchell as regional strategy director, effective 1 December. Based in Bangkok, he will report directly to Susana Tsui, president of Neo@Ogilvy Asia-Pacific.
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