note7
Mar 1, 2017
Indictment adds to Samsung's reputation woes, or does it?
With its leader indicted on corruption charges, Samsung's brand reputation faces a "long and steep road". Or, perhaps the scandal will have no impact whatsoever.
Oct 19, 2016
CCTV refutes Samsung China claims that Note7s were not flawed
"External heating"? No way, says a CCTV-commissioned investigation.
Oct 12, 2016
5 things Samsung must do to salvage its reputation
Killing off the hazardous flagship is just the beginning of what has become the brand’s biggest crisis to date, say industry experts.
Sep 6, 2016
Samsung recall: an exercise in 'bold and brilliant' crisis management
The courage to take the huge decision to globally recall its Galaxy Note 7 smartphone, and the speed at which Samsung moved, has drawn plaudits from PR experts.
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