Samsung’s global recall of its flagship and hugely anticipated Galaxy Note 7 smartphone has sent shockwaves across the technology industry, but leading PR experts have said the brand has handled the crisis almost perfectly so far.
“They were bold and got ahead of the problem in almost real-time, said Charles Lankester, senior vice president for reputation management at Ruder Finn Asia. They were brilliant in that they chose to take a massive step and recall...
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