ministry of manpower
Meet Leticia, the somewhat dim domestic helper learning about her rights
Singapore's Ministry of Manpower takes a comedic approach to promoting fair treatment of domestic helpers. But is stereotyping a wise course?
Under Singapore's 'fair consideration' rule, employer branding gains importance
In 2014, Singapore’s employers must adapt to a new advertising rule, the “Fair consideration framework,” which starts in August. Savvy firms will use employer branding to help ease into the new legal landscape and grab the best talent.
Reviewed: Fresh Up & 7Up's latest TVCs
Ivan Wibowo, ECD at JWT Adforce in Jakarta, and Charles Ross, MD of Asian Art Fairs, share their thoughts on Fresh Up's 'Thirst is creepy' and 7Up's 'Refreshing icy' campaigns.
Ministry of Manpower | Lifetime Achievers | Singapore
Singapore's Ministry of Manpower (MOM) is supporting the employment of the elderly with a through-the-line project and a series of ads on 'Lifetime achievers'.
Ministry of Manpower | Lifetime Achievers | Singapore
Singapore's Ministry of Manpower (MOM) is supporting the employment of the elderly with a through-the-line project and a series of ads on 'Lifetime achievers'.
Ministry of Manpower | Lifetime Achievers | Singapore
Singapore's Ministry of Manpower (MOM) is supporting the employment of the elderly with a through-the-line project and a series of ads on 'Lifetime achievers'.
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