milk
How plant-based brands are localising in Asia
Amid the boom of plant-based meat substitutes and drinks in the region, local brands are finding distinctive ways to adapt to the diverse palates and needs of regional consumers.
What does a new oat 'm*lk' brand have to do with Monty Python?
A Singapore-based oat-milk brand invites the world to 'Always look on the Oatside of life' in a campaign by The Secret Little Agency.
Oatly launches plant-based puppet mini-series
The UK campaign has been designed not to feel like an ad.
Plant-based milks aren't a thing in Hong Kong, so Oatly made up a Chinese character for them
The invented pictogram is not a brand name; the Swedish company intends it as a conceptual signifier for plant-based milks. And it already shows signs of catching on.
CASE STUDY: Getting milk into the Filipino adult diet
Zenith Optimedia and MRM helped Bear Brand get its powdered milk onto young adults' shopping lists, with the help of a TV phenomenon.
Dairy products: Milking the deep pockets of Asia
SECTOR STUDY: Rising incomes and health awareness drive demand for dairy products across the region, but costs and quality concerns mean the right branding is crucial.
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