Li Mei Foong
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CMOs descend from their ‘Ivory Tower’
Marketing chiefs are the vanguards of change in the blitz of market disruption, and they need to apply both the left and right brain to succeed.
Wearables’ form now reflects function
In the vanity-driven wearables market, fashion helps to sell function.
Asean powering beauty gadgets growth
SECTOR STUDY: Price-sensitive consumers make emerging markets like Southeast Asia a challenging playing field. But the rewards are big for brands that play their cards right.
Can young Asia’s hunger for experience feed fine ...
After a streak of lacklustre performances, it is fine dining’s time to shine as highly paid but highly stressed millennials seek therapy in luxurious experiences.
Keeping up with China’s caffeine buzz
As Chinese coffee consumers switch between fresh brews and instant coffee, competing brands are shaping each others’ long-term strategy.
Experiential marketing takes off across region
Many brands are shifting and allocating budgets towards physical experiences, but they’re not necessarily getting it right.
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