marketing works
How should Perfect Day launch a new brand in Asia?
MARKETING WORKS: Mid-level marketers at Campaign's training event competed to devise a plan for an upstart dairy brand to get noticed in a competitive market.
How to write clearer, more concise marketing briefs
MARKETING WORKS: Most marketing briefs not only lack both a clear plan of attack and a strategic direction but also are riddled with jargon, contend the founders of BetterBriefs.
Five ways marketers and agencies can work better together
Six mentors from Campaign’s upcoming MarketingWorks event meet to strengthen collaboration between agencies and brands.
Marketing Works 2021: Meet the mentors
Six leaders from across the region will provide mentorship during the three-day training programme, which is taking place virtually between 14 and 16 September.
Marketing Works 2021 opens for registration
Unique three-day event offers brand and agency leaders of tomorrow a training programme based on a real-life case study alongside world-class mentors. Register now to secure the early-bird rate.
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