marketing innovation summit
Unilever at MIS: Brands must accept failure if they seek to innovate
SINGAPORE – Brands need to make room for failure if they want to spur innovation and embrace an entrepreneurial approach to solving problems.
More brands keen to take programmatic in-house: MIS
SINGAPORE - Brands in Asia are starting to take certain aspects of programmatic buying in-house, according to a panel discussion at the Marketing Innovation Summit that examined the practical challenges of programmatic buying.
Innovation process is non-linear, culture-dependent
SINGAPORE - Speaking at the 2015 Marketing Innovation Summit, Intel's Jayant Murty, Yahoo's Nitin Mathur, Refinery29's Philippe Von Borries and others examined the factors behind successful innovation.
Innovate or die: 70 per cent of Fortune 500 companies to be disrupted - AOL
SINGAPORE - AOL's global head of innovation Jonathan Oliver had some strong words for lackadaisical organisations as he kicked off the 2015 Marketing Innovation Summit.
Four hurdles to programmatic adoption in Asia
SINGAPORE - The tipping point for programmatic’s mass adoption in Asian markets will come when data can be easily accessed by the marketing industry.
Marketing Innovation Summit in progress: Follow #MktgInnovSummit
SINGAPORE - Campaign Asia-Pacific's Marketing Innovation Summit is in progress right now in Singapore. Please follow #MktgInnovSummit on Twitter and look for a recap here tomorrow.
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