luxury brands
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How luxury brands are wooing the new-age consumer
We deep dive into the high-end, as premium goes digital and luxury shopping sees a surge in India in recent times.
Owners of luxury brand Coach, Tapestry, purchase parent company of Michael Kors, Jimmy Choo and Versace in US$8.5 billion deal
The merger of the two fashion conglomerates will establish a "powerful global luxury house" that generates US$12 billion in annual sales.
Brands must remain silent about Hong Kong: PR chief
The MD of Allison Advisory on how Western brands should navigate their comms amid rising nationalism in China.
CSR: Brands can no longer afford to pass the buck
Brands can avoid guilt by association with unethical practices by adopting a policy of sustainability and transparency.
Prestige brands underinvesting in digital in South Korea and Japan
ASIA PACIFIC – The majority of the luxury brands evaluated in South Korea and Japan are underinvesting in digital marketing, according to digital think tank L2’s latest reports.
Luxury brands underinvested in digital marketing in China: L2
CHINA – Almost half of prestige brands evaluated in China are underinvested in digital marketing, according to the digital think tank L2’s latest report.
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