jarek ziebinski
Publicis One names Asia-Pacific leadership
ASIA-PACIFIC - Publicis has confirmed that Nicolas Menat, president of Beacon Communications in Tokyo, will step up as regional CEO of Publicis One, the new Publicis Groupe unit devoted to markets outside the group's top 20.
Danny Mok replaces Donald Chan as CEO of Leo Burnett China
SHANGHAI - Danny Mok (莫熙慈) is officially the new CEO of Leo Burnett's China operations as of tomorrow, after predecessor Donald Chan's (陈念端) departure.
Leo Burnett consolidates Asia Pacific and Greater China regions
SHANGHAI / SINGAPORE - Jarek Ziebinski is stepping up to chairman and CEO of consolidated Leo Burnett operations across Greater China and Asia Pacific as Eddie Booth retires after 15 years with the agency.
Behind the scenes at Leo Burnett's global creative review
SINGAPORE - Leo Burnett invited Campaign Asia-Pacific for an exclusive inside view of its Global Product Committee (GPC). Kicked off some 20 years ago, the company positions the quarterly conference as a business tool for honing talent and sharing best practices within its network.
Leo Burnett launches institute to help brands better understand human behaviour
SINGAPORE - Agency network Leo Burnett has launched its Institute of Behaviour in Singapore, based on the belief that understanding people's behaviour is the key to the future of communication.
To integrate, or not to integrate digital capabilities?
ASIA-PACIFIC - The advertising industry has seen a massive digital convergence over the past few years, with creative, media and public-relations agencies all offering digital services. But how far should digital re-integration go, and does it really matter to marketers?
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