jal
Apr 4, 2019
Marketing's role in doubling JAL's international business
With a newly formed global department, Japan Airlines is aiming for greater brand consistency and service innovation.
Dec 6, 2017
JAL promises to be on time, but is that enough?
The Japanese carrier's new global branding work is reassuring but flat.
Nov 28, 2017
Japan Airlines hires M&C Saatchi for new global positioning
The airline is looking for greater differentiation in the US, Europe and Asia.
Nov 12, 2009
Brand Health Check...JAL needs to look beyond short-term cost cuts
Even by the current standards of the airline industry, Japan Airlines (JAL) is suffering.
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