ibutterfly
MRM Manila appoints Sherwin Sowy as deputy MD
MANILA - Sherwin Sowy has joined MRM Manila to drive the agency’s technology innovation.
iButterfly mobile reward scheme launched in Thailand
BANGKOK - Dentsu Media has launched its popular iButterfly mobile app in Thailand, marking an increase in demand for location-based couponing and mobile-marketing initiatives.
Centrium lures health-conscious consumers with iButterfly hunt
HONG KONG - With smartphones ubiquitous among affluent consumers, Maxus Hong Kong is capitalising on the iButterfly trend for its client Pfizer in a campaign for multivitamin brand Centrum.
Media Palette Hong Kong builds brand with iButterfly
HONG KONG – When Dentsu’s Media Palette opened its first office in Hong Kong last year, it was faced with a highly-competitive market unfamiliar with its brand. To set itself apart, Media Palette invested in the mobile advertising phenomenon, iButterfly.
VIDEO: iButterfly debuts in Singapore with The Body Shop
SINGAPORE: The Body Shop has collaborated with integrated full-service agency allied with Dentsu, Briq, to launch a campaign featuring Dentsu's proprietary iButterfly Asia iPhone app.
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