generation x
Sep 25, 2023
Report: Gen X is largely ignored by brands despite being the most loyal consumer group
TOP OF THE CHARTS: A new report by Wavemaker finds that by overlooking Gen X (people aged 45-60) brands are missing out on a multi-trillion-dollar market.
Jun 18, 2010
New Synovate survey reveals Hong Kong consumers' quest for financial knowledge
HONG KONG - When Hong Kong consumers are looking for financial information, they are more likely to turn to parents, rather than advertisements or blogs for advice, according to a survey released by market research firm Synovate.
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