entertainment
Mouse Out: As Mickey's copyright expires in 2024, what will the brand do next?
From next year, Mickey Mouse the legendary rodent, will no longer be owned by Disney. With the chains of IP law beginning to unshackle, what does this mean for the future of the brand's beloved character?
What Netflix and Disney+ ad-supported tiers mean for the TV ad world
Some media channels needs to lose sales in order for Netflix and Disney+ to win them, and the most likely source is linear TV.
Grace Blue launches sports, media & entertainment practice
Tim Palmer will lead the practice from London, working closely with colleagues in APAC.
The future of entertainment: Shopping, seamlessness, and content that traverses geography and languages
Thanks to increased accessibility, fast-developing technology, and a vibrant creator economy, entertainment as we know it is changing rapidly.
A third of UK consumers would cancel Netflix subscription if it became ad-funded: survey
LoopMe research also indicates that password sharing is prevalent among UK consumers.
Netflix has the opportunity to deliver a superb AVOD experience
The platforms that best execute the introduction of ads while bearing the needs and experience of the end user in mind will find the greatest success, says VP at Samsung Ads.
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