electric vehicles
Singapore adds urgency to adopting EVs with thriller campaign film
The film by TSLA for the Land Transport Authority follows a man on seemingly desperate mission to save his family on one electric vehicle charge.
Can VinFast become a global electric vehicle brand?
BRAND HEALTH CHECK: The Vietnamese brand will need to find a niche for itself in the face of Tesla's overwhelming presence and the acceleration of legacy vehicle makers towards electric propulsion.
Can Xiaomi repeat its smartphone exploits with electric vehicles?
BRAND HEALTH CHECK: The Chinese electronics brand has established itself in the mobile handset category at home and worldwide, but its US$10 billion bet on EVs may be an uphill drive, experts contend.
Brand Health Check: Can Honda recharge?
The Japanese auto brand is betting its future on going electric, but is playing catchup with a market that is several steps ahead.
Dyson calls time on electric vehicles
The household appliances business failed to find a buyer for its electric car venture, but still has plans to expand in Asia.
The test market where sci-fi becomes fact
How is the consumer landscape developing in China? VR, new energy, smart shopping – you've heard the buzzwords, but the sheer numbers behind them are astounding.
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