effectiveness
Only one third of every ad dollar spent reaches an end user: ANA report
The US advertisers' industry body has exposed the $88 billion programmatic market's damning lack of transparency in a recent report – here’s where your programmatic ad dollars may really be going.
Google disputes claims of misleading video ad placement
In a blog post, Google's global video solutions director suggests a recent report about its video partner network is inaccurate.
CirclesLife's marketing lead on building a sustainable first-party data strategy
The telco has moved past vanity metrics for its campaigns—such as clicks and viewable impressions—in favour of metrics that show a clear path to business outcomes, such as sales.
Nielsen report: Advertisers aren’t spending enough money
Study finds that media spend needs to be between 1% and 9% of revenue to stay competitive.
Johnny Walker, Heinz and Tide have the most effective ads in SEA: Kantar
The three brands are the grand winners of the Kantar's Digital Creative Awards SEA.
APAC Effies announces shortlist
107 finalists from 11 APAC territories have made the cut, with winners to be announced in September
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpeg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.png&h=334&w=500&q=100&v=20170226&c=1)
