eddie booth
Leo Burnett consolidates Asia Pacific and Greater China regions
SHANGHAI / SINGAPORE - Jarek Ziebinski is stepping up to chairman and CEO of consolidated Leo Burnett operations across Greater China and Asia Pacific as Eddie Booth retires after 15 years with the agency.
Eddie Booth to replace Michael Wood as Leo Burnett Greater China CEO
HONG KONG - Michael Wood has stepped down as CEO of Leo Burnett Greater China with Eddie Booth (pictured), current chairman of Leo Burnett Greater China, slated to take over in December.
Building a new brand culture in China, a market traditionally reliant on trademarks
The list of Chinese companies with a genuine brand proposition can be counted on one hand, and this despite the huge number of domestic firms competing for the country's consumer market. Is the country's preference for trademarks over brands holding it back in domestic and international markets?
Leo Burnett names Leong managing director in Hong Kong
HONG KONG - Leo Burnett has promoted Lilian Leong (pictured) to the position of managing director in Hong Kong.
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