economics
PROMOTED
May 6, 2016
Advanced Ad-onomics: Economic uncertainty creates opportunity amid challenges
Slowing growth heralds challenging times for advertising in China, but advances in adtech, measurement, data analytics and O2O technology allow savvy marketers to turn economic worries into opportunity.
Jul 12, 2013
The view from Indonesia: Brand approaches must evolve beyond share of voice
ASIA's TOP 1000 BRANDS: Indonesia represents a massive opportunity for brands, many of which are progressing beyond a focus on share-of-voice to forging deeper connections with consumers.
Jun 25, 2013
Five marketing consequences of China's growing economic footprint
Are you frequently awoken by nightmare visions of an ominous giant panda atop a local skyscraper in a King Kong-like rage?
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