debate
Rendang-gate: 7 of the best ads from SEA brands
Brands in Southeast Asia have been quick to jump on the media storm that has united Indonesia, Malaysia and Singapore.
Anonymous messaging apps: Should brands approach with caution?
In the race to be first with the emerging social technologies are brands putting themselves at risk? Ad pros Luke Eid, Kyle Bunch, Liz Whittaker and Tim Dunn weigh in.
Media debate: Putting the medium before the art
Martin Sorrell says media now determines the nature of creative content. Should media agencies be leading the way in campaigns, or should we all just learn to get along?
Buyouts: The lure of the mobile messaging service
MEDIA TALK: Now that Facebook has purchased WhatsApp and Rakuten has picked up Viber, what will they do with them?
Crowdfunding's potential as a marketing tool
MEDIA TALK: Crowdfunding gets the user literally invested in a product. Can brands use this method to heighten levels of consumer engagement?
Big data: Broader picture enables greater focus
MARKETERS FORUM: With a wide range of data and analytics platforms on offer, how do marketers turn captured information into actionable insights and how important is it to their creative process?
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