chengdu city
CASE STUDY: Ogilvy PR promotes Chengu City through Earth Hour 2010
Ogilvy PR wanted to raise awareness of Chengdu City in southwest China to become a favoured destination for tourists and investors.
CASE STUDY: Ogilvy PR promotes Chengu City through Earth Hour 2010
Ogilvy PR wanted to raise awareness of Chengdu City in southwest China to become a favoured destination for tourists and investors.
GroupM China secures Chengdu Government's global tourism media assignment
CHENGDU - Chengdu Municipal Government has consolidated it global media account to GroupM China to promote the city's image overseas, without a pitch.
AME: Bates planning head on rebuilding Chengdu City post earthquake
ASIA-PACIFIC - Bates 141 planning head for China, Fareeda Jia, will present a case study on the agency's role in the rebuilding of the Sichuan capital Chengdu City after the devastating earthquake of 2008 at this year's Asian Marketing Effectiveness (AME) Festival.
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