casbaa
Casbaa lays out framework to curb streaming devices
The pay-TV trade body announced the formation of a coalition of content distributors to crack down on 'syndicates' selling illegal streaming devices.
'Hon-sul': More Korean millennials are drinking alone
And they don't see anything wrong with that.
Still some way to go for cross-device programmatic
TV industry representatives at the Casbaa 2016 Convention weighed in on the next steps for programmatic and addressable advertising.
The rise of the advertiser: Casbaa viewpoint
Josh Black, APAC CEO for GroupM Content, shares three takeaways from the just-concluded Casbaa Convention in Hong Kong.
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Watch: Kantar Media on challenges and innovations in TV measurement
HONG KONG - What are the challenges, innovations and costs of TV measurement and how useful are TV measurement services to advertisers in Asia? Audience measurement company Kantar Media spoke to Campaign Asia at Casbaa 2015.
Casbaa Convention 2014 Closing Party
The Casbaa Convention 2014 drew to a close last night at the Grand Hyatt in Hong Kong. Speakers and delegates partied the night away at the closing party, sponsored by AMC Networks.
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