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HSBC pioneers adaptive search campaign with Yahoo data
HONG KONG - Mindshare has partnered with Yahoo to create a search-based strategic campaign for HSBC credit-card customers.
Agencies use Christmas to show off (just a little)
Christmas is a time of family, friends, well-wishing, mad shopping and for agencies to show off their digital chops. Here are three that have caught our attention.
UM and ZenithOptimedia tipped to jointly win media business from Bank of China
BEIJING - The Bank of China has reportedly selected UM and ZenithOptimedia as joint agencies-of-record to work out a holistic media planning and buying strategy for next year's projects in China.
DBS ties with AFC to connect with food-loving Singaporeans
SINGAPORE - To connect with food-loving Singaporeans, DBS Bank has partnered with Asian Food Channel to launch a new marketing initiative that will bring culinary experiences through its DBS Indulge privilege card.
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