branded entertainment

Jan 8, 2020

Meet the scary new landscape of brand-funded entertainment

What if a brand funded an idea so good that people actively sought it out, watched it, talked about it and told other people to watch it?

Jun 13, 2017

Nestlé Japan's short film stirs middle-aged emotions

A new branded film by Nestlé Japan tells a bittersweet love story set around a school reunion.

Mar 12, 2013

MIPTV Brand of the Year Award finalists announced

Three finalists have been selected for the annual MIPTV ‘Brand of the Year Award’, for brands and agencies that have created video content as part of their branded-entertainment strategies.

Jan 9, 2013

MIPCube branded-entertainment award opens for entries

ASIA-PACIFIC - MIPTV has opened entries for its annual ‘Brand of the Year Award’ for brands and agencies that have created video content as part of their branded-entertainment strategies.