brand value
Luxury, tech, finance brands rise in Kantar BrandZ rankings
Based on Kantar's annual BrandZ Most Valuable Global Brands report, Apple knocks Amazon off its perch as Chinese brands' growth dims.
What the Airbnb IPO teaches us about the value of brand
Airbnb's eye-popping surge in value shows the profound power of a truly customer-centric brand, according to Wunderman Thompson's APAC transformation and strategy officer.
Why we need to ditch brand valuation
The limitations of brand valuation as a concept are becoming increasingly noticeable, so it's time for a rethink.
Amazon becomes most valuable brand, passing Apple and Google
Samsung ranks fourth, China's ICBC sits at 10th, and eight Chinese companies appear in the top 25 of the Brand Finance Global 500 list.
Plain packaging could erase hundreds of billions in brand value
TOP OF THE CHARTS: A group of eight FMCG companies could lose US$187 billion, but the news is even worse for beverage makers.
BrandZ: Tencent knocks Chinese state-owned firms off their perch
BEIJING - Google has displaced Apple at the top of this year's BrandZ ranking, released today. But the more interesting story comes from China, where Tencent has emerged as the world's fastest-growing brand.
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