behavior
How Indonesia is serving the impatient consumer
ON THE GROUND - INDONESIA: As Indonesians become more cash-rich but also more time-poor, behaviour change is opening up opportunities for change beyond online shopping.
Digital China: Snapshots of life lived online
Infographics drawn from a variety of sources give an overview of China’s digital landscape, including receptivity toward mobile and video ads, triggers for online purchases, details on video consumption and more.
Same old new media
Understanding enduring and evolving behaviours in the 'new' media landscape.
Tap cultural undercurrents to endear your brand
What draws consumers to a brand in Singapore? Tara Hirebet the former Asia Pacific head of trendwatching.com, looks at top brands in the country and offers insight about local trends that marketers could leverage for building better bonds with potential customers on the affluent island.
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