bcw
BCW, Hill & Knowlton warns staffers to brace for layoffs related to Burson merger
The firms have “identified areas in the business where we must eliminate roles, many of which were duplicate,” staffers were told in a memo.
‘It’s going to be unbeatable’: WPP’s Mark Read discusses BCW-H&K merger
EXCLUSIVE: Mark Read details the thinking behind the move, including what role AI may have played.
WPP merges BCW and Hill & Knowlton to create Burson
BCW global CEO Corey duBrowa will serve as chief executive of the combined agency, which will be the largest PR firm globally by revenue, according to revenue estimates from PRWeek's latest Agency Business Report.
Women to Watch Greater China 2023: Shuang Xu, BCW
From delivering growth to winning awards to transforming the business and creating new tools and capabilities while nurturing teams, Xu has basically done it all, leading by example.
BCW global CEO Donna Imperato to retire
Imperato, who has led the firm since the combination of Burson-Marsteller and Cohn & Wolfe, will step down once her successor is found.
Women to Watch 2022: Emily Belton, BCW
Humble, hungry and one of the hardest-working women in the room, Belton is known to be a caring leader to drive brilliant business results.
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