baby boomers
Jul 20, 2017
Shattering the over-60 stereotype
Older consumers are a swiftly growing demographic across Asia. Marketers need to wake up to their spending power, and that they are just as dynamic as younger shoppers.
Jun 18, 2010
New Synovate survey reveals Hong Kong consumers' quest for financial knowledge
HONG KONG - When Hong Kong consumers are looking for financial information, they are more likely to turn to parents, rather than advertisements or blogs for advice, according to a survey released by market research firm Synovate.
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