als

Jun 8, 2015

World ALS Day initiative looks to deepen understanding of disease in Japan

TOKYO - The End ALS Association needs media space for the first commercial in Japan to focus on the disease, which features a patient from the advertising industry, Masahiro (Hiro) Fujita.

Aug 25, 2014

No, the ALS Ice Bucket Challenge isn’t a waste of time (or water)

A small backlash doesn't detract from what the challenge has achieved, nor what it says about the way technology has changed the way we rally around social causes.