3m
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The secrets of a sticky brand: 3M’s CMO on her MO in challenging times
Despite market turmoil and organisational changes, 3M outpaced expectations to post strong quarterly results with over $8 billion in sales. Chitkala Nishandar, the APAC marketing director, reveals how the legacy brand adapts to the changing needs of Gen Z consumers.
40 Under 40 2020: Agnisha Ghosh, 3M
Moving from agency-side roles to a lead marketing spot at a major MNC manufacturer, Agnisha Ghosh is helping to lead a traditionally run B2B business through a digital transformation.
Romantic stationery: A Post-it proposal in Korea
KOREA - A marriage proposal staged on Korean Valentine's Day has earned more than 3.4 million views for 3M's Post-it note brand.
ADK Taiwan creates retro love story for 3M water purifier
TAIWAN - ADK Taiwan has created a 25-second TVC and three-minute online video titled '在水一方' (Purest Love), which adopts the style of a 1970s Taiwanese romantic film to raise awareness of 3M's Filitrete water purifier.
3M laundry detergent ad shows 'graphic' violence done to clothes
ADK Taiwan (聯旭廣告) has launched a new TVC for 3M’s laundry detergent and water filters, which shows the damage done to clothes by ordinary alkaline detergents.
3M’s consumer and office unit appoints Wunderman for digital duties
ASIA-PACIFIC – 3M’s consumer and office eHub in Asia-Pacific has selected Wunderman as its preferred digital agency partner.
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