Gloucester Luk Kwok Hong Kong runs 80th anniversary campaign
To celebrate its 80th anniversary, Gloucester Luk Kwok in Wan Chai has enlisted PR agency Lighthouse Consultant to run a marketing campaign: an exhibition that offers the public an opportunity to walk down memory lane to its old hotel-related collections over the past 80 years, a collection of postcards. Over the years, the hotel has attracted guests like Richard Masons who stayed there for four months in the 1950s to write the novel "The World of Suzie Wong".
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
Just Published
Brands plan for a quiet Pride Month
Agencies report dwindling projects and an overall lack of communication from clients regarding Pride Month plans.
Bosch partners with Amnet and Samsung for weather-ac...
The initiative harnesses weather API and CTV to boost awareness of Bosch's new machines, with impressive results in Mumbai.
Havas Worldwide retains Durex creative duties
As reported earlier by Campaign India, the pitch had several big-ticket agencies vying for the plum account alongside the incumbent.
Queer Ad Folk: Good allies must call out the ...
Deborah Whitfield, head of production and executive producer, Factory Studios, shares her experience.