Creativity
Agency Report Cards 2023: We grade 31 APAC networks
Campaign Asia-Pacific presents its 21st annual evaluation of APAC agency networks based on their 2023 business performance, innovation, creative output, awards, action on DEI and sustainability, and leadership.
Agency Report Card 2023: BBDO
BBDO is rebounding in revenue growth and new wins, with more business diversification across Asia. But its creative performance still has room to improve.
Cat God takes calls to help Japanese gamers level up
RGA's first work for Japanese gaming company Ponos involves divine intervention through a wacky collection of multimedia work for desperate players of The Battle Cats.
Four PR lessons from the Kendrick Lamar—Drake beef
Communicators can learn something from how the two rap stars addressed accusations against them.
'Hire women: They do all the work and take none of the credit’: Cindy Gallop gets candid with Campaign
In a no-holds-barred conversation ahead of her headline appearance at Campaign 360 on May 14, adland veteran Gallop gets real about 'radical simplicity', women-led industry change, why the agency model is devaluing itself, and her sex-positive venture.
Agency Report Card 2023: AKQA
The design-led agency continues to produce interesting work, but we didn’t see enough evidence of business growth or benefits from its partnership with Grey.
Why creativity remains at an all-time premium
The age of Gen AI might be here, but the era of creativity isn't anywhere near over, says Mirum's Hareesh Tibrewala.
Bridgestone uses tyres and spatial AI to literally drive new art
INSPIRATION STATION: With pavement as its canvas, the experimental work by Distillery uses data points from a speeding car's wild ride to create some rather staid artwork.
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Is there a place for 'fake OOH' ads in the industry?
There's been a steep rise in 'fake ads' in the past year. With new technologies like Gen AI and CGI lowering the barrier and opening the floodgates, we explore whether fake OOH ads are inherently bad, or if they could even push marketers to create better work?
Creative Minds: Jasper Cajilig's doing it for the plot
Drawing creative inspiration from childhood memories of blossoming garden flowers to channeling main character energy in a bullet train music video, Jasper Cajilig of the Gigil Advertising Group truly embodies a life lived artfully.
40 Under 40 2023: Tra My Nguyen, Ogilvy
With a keen eye for revenue growth and all things marketing, Nguyen stands out as a leader who not only adapts but propels her team and company to new heights.
Times of India launches 'My City, My Art' challenge for World Art Day
Participants are encouraged to unleash their creativity by reimagining their cities through artistic expression.
Goafest unveils 'age of adaptability' theme for 2024
A chameleon has been selected as the 2024 event mascot, symbolising the industry's need to continuously evolve in response to changing environments.
IPG reports 12% fall in net profit for Q1 but organic revenue up 1.3%
Group is forecasting 1-2% organic growth over course of 2024.
Having the balls to check: How a pregnancy test could save men’s lives
An Ogilvy-backed campaign’s 40-second ad features a pair of gonads — Tano and Nato — who take a pregnancy test and find out they are negative for testicular cancer.
Bisleri India on the hunt for a new creative partner
The pitch is currently underway via the brand's Mumbai office.
Should Gen Zs make financial trade-offs to navigate this cost-of-living crisis?
This playful National Australia Bank (NAB) campaign by TBWA Melbourne suggests that Gen Z could improve their lot by making financial sacrifices.
Brave, hungry, scrappy hustlers—why it's time to be more Kiwi
Canada's population, economy and ad industry is nearly eight times bigger than New Zealand's. So why are the Kiwis winning double the number of Cannes Lions (relative to their size) than Canada?
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Havas Worldwide India bolsters creative team
Arjun Jetly, Neharika Awal, Ajitesh Verma, and Monish Gupta all step into roles as executive creative directors.
Manchester City and OKX launch NFT kits
Digital collectables campaign launched by crypto kit sponsor OKX.
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