Shufen Goh
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SPH Media scandal: Is trusting media to deliver on ...
The need to measure and validate media consumption data using third parties before deciding on ad spend has never been greater, reminds AAMS president Shufen Goh.
APAC can do better on ESG
CMO OUTLOOK: 56% of APAC marketers believe they can do better in environmental, social and corporate governance.
2020 – the year that marketing means business
R3 and Campaign's latest CMO Outlook shows marketers are closer to the head of the table than ever as marketing’s integration with multiple areas of business has brought its significance and potential into full scope.
Media as a force for good and a force for growth
Marc Pritchard's recent ANA speech suggests media can shape an alternative to 50 years of Milton Friedman-inspired doctrine directing corporations to simply make money.
CMO Outlook: APAC marketers are putting existing ...
MEMBERS ONLY: Exclusive R3 research shows CMOs are testing the agility and resilience of current partners, while increasingly turning to KOLs to build brand affinity alongside performance efforts.
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