Serena Jacob
Send feedback to Serena Jacob.
Aug 22, 2018
How to stay relevant as cultures evolve
While broad archetypes are handy as mental shortcuts, brands must keep pace with changing cultural symbols and nuances to form a deeper connection with people—and avoid looking foolish.
Oct 18, 2017
Maximising the moment
Marketers should take a moment to better explore moments in their customers' day. Doing so can provide inspiration and innovation, explains Kantar TNS' Serena Jacob.
Dec 14, 2015
The context of culture: Be aware of local nuances
Although global culture is more homogenous than ever, failure to appreciate local customs, values and even physical gestures can still have a detrimental impact on sales.
Aug 19, 2015
The great youth social-media migration
One never knows where fickle Millennials might take their social-media interaction next.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpeg&h=334&w=500&q=100&v=20170226&c=1)
.png&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
