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7 hours ago
‘A significant shift in the platform's monetisation ...
YouTube’s latest array of affiliate marketing tools stand to put authenticity at the forefront of creators' relationships with brands to create more engaged audiences in return.
8 hours ago
Rise 2024 conference: Marketing chiefs offer six ...
Marketing chiefs from Diageo, Lego, and Procter & Gamble at the Rise conference emphasised that diversity and inclusion drive better ROI.
8 hours ago
What are ChatGPT, Copilot and Gemini saying about ...
AI and the (near) future of brand reputation management, from Axicom’s Brian Snyder.
1 day ago
A forced TikTok sale has agencies wary of an X repeat
Agencies fear the wrong owner could push users off the platform.