Staff Writer
Jan 30, 2019

What's coming up in CEI's March issue

A sneak peek of what we have planned for the first quarter of the year.

What's coming up in CEI's March issue

Starting in 2019, the CEI print magazine will be published every quarter, spotlighting key developments in the industry to better inform event planners and decision makers.

The state of agencies

The upcoming March issue takes a deep dive into the state of event agencies. We tackle the performance and relationships between stakeholders across the industry. Undeniably, the events industry has undergone a massive shift in recent years with the rapid adoption of technology and an intensified focus on audience engagement. This adds new meaning to the client-agency partnership, even though fundamentals such as creativity and ROIs remain the same.

Making sustainability sustainable

Meanwhile, the In Focus section this issue will examine another important issue—sustainability—that has generated much discussion across the indsutry. While we have are well aware that sustainable practices demand commitment and investment from all stakeholders involved, our report reviews the best practices that make events and venues greener, as well as benchmarks that should be adopted to keep the industry in check.

Greater Bay report

The Greater Bay Area initiative for Hong Kong, Macau, Shenzhen, Guangzhou and other southern Chinese cities has been an interesting development in the region. Our supplement on this initiative will delve into how the events and exhibitions indsutry can benefit beyond the infrastructure boost from the high-speed rail in Hong Kong and the Hong Kong-Zhuhai-Macau bridge. Look out for our analyses and venue highlights. 

Destination highlights

  • Singapore
  • Adelaide
  • Taipei

Also do not miss out the winners' list for the Events Marketing Awards.

For information on advertising rates and bespoke packages for your business, contact your CEI rep below:

Southeast Asia + Australia 
Gareth Scott,
Commercial Director
Tel: +65 6579 0556
Email: [email protected]

North Asia
Sonia Young,
Commercial Director
Tel: +852 3175 1974
Email: [email protected]

Source:
CEI

Related Articles

Just Published

7 hours ago

Colossus SSP alleged to mismatch user IDs

In a recent analysis by Adalytics, which evaluates media purchases for agencies and brands, Colossus SSP was highlighted for incorrectly reporting user IDs during ad transactions managed through the demand-side platform The Trade Desk.

7 hours ago

Singtel dials up the warm fuzzies in Mother's Day film

A daughter surprises her mother with a winter holiday in this sweet, simple film.

7 hours ago

The Tesla trial: Can brands thrive without a ...

Tesla CEO Elon Musk reversed course from a traditional advertising push last month by scrapping a freshly formed marketing team. Can brands survive or even thrive without a marketing team?