Staff Reporters
Sep 1, 2010

TLC showcases new programming across Asia-Pacific

ASIA-PACIFIC - Discovery Networks Asia-Pacific (DNAP) will launch TLC in the region on 1 September.

Discovery Networks Asia Pacific
Discovery Networks Asia Pacific

One of the fastest growing lifestyle channels in the US, TLC will replace Discovery Travel & Living in DNAP's portfolio of seven networks that includes Discovery Channel, Animal Planet, Discovery Science, Discovery HD World, Discovery Turbo and Discovery Home & Health.

 

TLC will feature content focused on lifestyle, food, travel, the environment, home improvement and human interest stories. 
The channel will broadcast in Australia/ New Zealand, India, Malaysia, Southeast Asia and Taiwan targeting adults 18 to 45 with a slightly female skew. The channels will be telecast in English, Mandarin and Putonghua. 
TLC first launched internationally in Norway on 4 March this year and currently reaches 99 million homes in the US.

 

Related Articles

Just Published

10 hours ago

‘I’m Worth It’: L'Oréal invites Chinese women to ...

This campaign by McCann China narrates the story behind the iconic tagline from its inception in 1971 to what it means in present day.

10 hours ago

Gamers are not who brands think they are

From geeks to grandmas, the traditional gamer persona no longer holds true. So what does it mean for brands?

11 hours ago

Yahoo retrenches journalists, social media staff in ...

The media giant is pivoting its strategy in Asia towards content curation, and has reportedly laid off 17 members of its local digital team.

11 hours ago

Governance, safety, and risk around Gen AI are ...

Ahead of Campaign360, Visa's regional marketer steps into the spotlight to discuss Gen AI's opportunities and pain points and how this transformative technology is reshaping relationships with agency partners.