Marketing News
Jenny Chan 陳詠欣
Mar 28, 2012

There're more to life than just status symbols in China : Clear poll

CHINA - Home-grown brands are making their presence felt in the lifestyles of some Chinese consumers as they gradually move on from a blind pursuit of luxury to seek products that offer a shortcut to a better lifestyle, according to a global branding poll.

Yunnan Baiyao is the only homegrown brand in the top 10

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+852 3175 1913

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Baidu PR head apologises after backlash sparked by controversial videos

1 Baidu PR head apologises after backlash sparked by controversial videos

'Hire women: They do all the work and take none of the credit’: Cindy Gallop gets candid with Campaign

2 'Hire women: They do all the work and take none of the credit’: Cindy Gallop gets candid with Campaign

APAC Power List 2024: The power players shaping the region's brand landscape

3 APAC Power List 2024: The power players shaping the region's brand landscape

Baidu PR head departs company following controversial videos

4 Baidu PR head departs company following controversial videos

Apple's 'Crush' ad elicits backlash from marketing and PR pros

5 Apple's 'Crush' ad elicits backlash from marketing and PR pros

The changing face of political ad campaigns in India

6 The changing face of political ad campaigns in India

Plagiarism scandal fallout: DDB Philippines loses Tourism Dept contract

7 Plagiarism scandal fallout: DDB Philippines loses Tourism Dept contract

Move and win roundup: Week of May 6, 2024

8 Move and win roundup: Week of May 6, 2024

Pepsi unveils new logo and identity; colours 120 markets in electric blue

9 Pepsi unveils new logo and identity; colours 120 markets in electric blue

Women Leading Change Awards 2024: Winners revealed

10 Women Leading Change Awards 2024: Winners revealed

Related Articles

Maotai halts its collaborations: A lesson in retaining a luxury brand identity
Nov 1, 2023
Qing Na

Maotai halts its collaborations: A lesson in ...

Gucci appoints new chief brand officer in latest creative shake-up for the luxury house
Sep 4, 2023
Rahat Kapur

Gucci appoints new chief brand officer in latest ...

When luxury brands meet new consumer brands: A likely pick or gimmick for China's Gen Z?
Jul 18, 2023
Minnie Wang

When luxury brands meet new consumer brands: A ...

Are granfluencers the new answer to luxury brands’ celebrity endorsement in China?
Jun 12, 2023
Qing Na

Are granfluencers the new answer to luxury brands’ ...

Just Published

‘Creators are the new Hollywood,’ declares YouTube CEO at Brandcast
6 hours ago
Brandon Doerrer

‘Creators are the new Hollywood,’ declares YouTube ...

Neal Mohan discussed how creators are driving growth in YouTube viewing on connected TV as part of the platform’s creator-heavy pitch during upfronts week.

Whisper unveils new phase of #KeepGirlsInSchool to tackle early menstruation awareness
6 hours ago
Campaign India Team

Whisper unveils new phase of #KeepGirlsInSchool to ...

The latest poignant film seeks to normalise periods as healthy changes, empowering young girls to reshape their narratives around puberty.

IAS launches 'Election Lab' to help marketers navigate a political year ahead
6 hours ago
Reem Makari

IAS launches 'Election Lab' to help marketers ...

With major political events, marketers must be wary of a rise in news-related misinformation and risky content to protect brand reputation.

Google is fully embracing its AI era
6 hours ago
Reem Makari

Google is fully embracing its AI era

Tech giant’s AI model Gemini will soon allow users to interact with it across Gmail and mobile apps, including a live voice chat feature and several multimodal advancements.