Helen Roxburgh
Nov 20, 2017

The role for face-recognition in customer experience

China has the lead on facial-recognition technology as marketers look ahead to some tempting applications.

Finger-lickin’ recognition: A customer orders KFC using facial recognition technology at a restaurant in Hangzhou city in September.

When the new iPhone X was unveiled this autumn, the phone’s capacity for face recognition instantly became its key talking point. Say goodbye to tapping in passwordsjust a quick scan of your face, and the iPhone software would know who it is answering to.

But in China, this software isn’t really new to brands and marketers. “Facial recognition FR has been in the China market for a while,” says Carter Chow, CEO for JWT...

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