Matthew Miller
Apr 3, 2012

Steven Yung takes over cartoon-content company Imagi International

HONG KONG - Imagi International Holdings, the Hong Kong-listed company that owns popular cartoon franchise Pleasant Goat and Big Big Wolf (喜羊羊与灰太狼), has named Steven Yung (戎子江), former director and chairman of Clear Media, as its new executive deputy chairman, executive director, and chief executive officer.

Effective 1 April, Yung replaces Soh Szu Wei, who resigned as CEO but remains on as a senior advisor until 30 June. In addition to its strong intellectual property, Imagi boasts recent broadcasting and product licensing deals with Disney, but Yung faces the challenge of turning it into a profitable enterprise and sustaining its growth.

Imagi is an indigenous operation, with world-class quality, Yung told Campaign Asia-Pacific during his second day on the job, adding...

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