Campaign India Team
Dec 19, 2022

Russell Barrett leaves BBH India

Barrett was CEO and CCO, and was at the agency for 12 years.

Russell Barrett
Russell Barrett

BBH India has announced that Russell Barrett will be moving on from the agency to pursue other opportunities. He was the CEO and chief creative officer.

Barrett was with BBH India for over 12 years. He joined the agency in 2010 as brand partner (creative head).

Himanshu Saxena, chief operating officer and managing director will now head the agency’s leadership team.

Dheeraj Sinha, CEO Leo Burnett, South Asia and chairman BBH India, said, “We would like to thank Russell for his invaluable contribution towards making BBH India the powerhouse it is today. He has laid down a very strong creative foundation and has been a fantastic partner to me in the time we’ve worked together. I wish him all the very best.”

Sinha added, “We are fortunate that we have a stellar team of business, creative and strategy leaders at BBH who continue to run our businesses, relentlessly chasing growth and living up to the black sheep creative reputation. We are in the process of finalising the new creative leadership at BBH India and will be making our announcement soon.”

Barrett said, "I’ve had a brilliant journey for almost 13 years at BBH. It’s always been about the people, starting with Sir John Hegarty as a mentor, to the chance to work with some of the most brilliant minds and the nicest people globally and in India. I can positively say that the agency today is in extremely capable and talented hands. I wish Dheeraj and Himanshu and the amazing teams at BBH the very best as I prepare for new beginnings in the new year."

In a career spanning over 26 years, he has also worked with Bates 141, Ogilvy and Leo Burnett, among others. 

Source:
Campaign India

Related Articles

Just Published

2 hours ago

Is there a place for 'fake OOH' ads in the industry?

There's been a steep rise in 'fake ads' in the past year. With new technologies like Gen AI and CGI lowering the barrier and opening the floodgates, we explore whether fake OOH ads are inherently bad, or if they could even push marketers to create better work?

2 hours ago

Beyoncé's country pivot and lessons in fearless ...

In the disrupt-or-die era, there is no space for marketers to fear failure. If your brand is strong, creative risks pay off. Take a cue or two from Beyoncé's masterclass in risky branding.

3 hours ago

Stagwell’s revenue climbs in Q1 as tech clients return

The holding company is eyeing international expansion and digital transformation for growth.

7 hours ago

Levi’s picks UM as global media agency

SCOOP: Jeans brand spent $142 million in global media spend last year.