Marketing Analysis
Bethanie Ryder
Aug 11, 2022

Metawashing: The latest buzzword taking over Web3

'Metawashing' is a process where a brand spends more time and money on marketing its virtual products, metaverse ideas, and NFTs as sustainable rather than on actually minimising its sustainability impact.

The volume of fashion brands entering the virtual space is growing like never before. Now, it’s time to look beyond the hype and confront the environmental price of the industry’s buzzy drops and collaborations. Photo: Guerlain

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