Anita Davis
Mar 20, 2009

Johnson & Johnson in Chinese digital pitch

SHANGHAI - At least four agencies have completed a round of presentations for the digital accounts of several Johnson & Johnson consumer brands in China.

Johnson & Johnson in Chinese digital pitch
According to sources close to the pitch, the pharmaceutical brand is looking for digital agencies to handle the business of Neutrogena, Clean & Clear and other consumer brands in the market.

Sources add that J&J may be looking to sign an agency for each individual brand.

Agenda, OgilvyOne, Razorfish (formerly eCrusade) and Tribal DDB are reportedly vying for the businesses.

A digital media pitch is also expected to take place in conjunction with the digital creative pitch.

Neither a timeline nor the value of these accounts has been released.

Source:
Campaign China

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